Amazon Publishing Options Explained

What is the difference between publishing your title through Kindle Direct Publishing (KDP), KDP Select, or Publish to Kindle (P2K)?

 


KEPKDPKDP SelectP2K
Royalty Rate70% royalty for domestic sales and international sales; 35% royalty for international sales in India, Japan and Brazil. 35% royalty for all sales for public domain titles.70% royalty for domestic sales and international sales; 35% royalty for international sales in India, Japan and Brazil. 35% royalty for all sales for public domain titles.70% royalty for sales to customers in Brazil, Japan, Mexico, and India. 35% royalty elsewhere.Domestic 45%, International 40%
Price RestrictionsYour title must be priced between $2.99 and $9.99 to qualify for the 70% royalty. Outside of this range, the royalty rate decreases to 35%. Delivery charges also apply.

Free is not an allowed price point.
Your title must be priced between $2.99 and $9.99 to qualify for the 70% royalty. Outside of this range, the royalty rate decreases to 35%.
Delivery charges also apply.

Free is not an allowed price point.
Some price restrictions, including pricing between $2.99 and $9.99.   Delivery charges apply.

Some free pricing allowed (see Amazon promotion below)
Free is an allowed price point.

Only price restrictions are between free and .99 (not allowed in some territories, including AU, NZ, and Eurozone) . The above royalty rate applies to any price point you choose.
Price Matching and Royalty CalculationIf you are at 70% royalty, and Amazon price matches your title, you will be paid off of the price Amazon sells your book, not the digital list price. If you are at 35% royalty, you will be paid off the digital list price.If you are at 70% royalty, and Amazon price matches your title, you will be paid off of the price Amazon sells your book, not the digital list price. If you are at 35% royalty, you will be paid off the digital list price.Your title must be exclusive to KDP Select, so no opportunity to price match.Regardless of Amazon’s price matching, you will be paid off of the digital list price. (ie. if your $9.99 book is discounted to $2.99, you will still receive a percentage of $9.99 for each sale.)
Delivery CostIf you are at 70% royalty, delivery costs are deducted from each sale. For large files, in particular, this can add up to several points of lost royaltyIf you are at 70% royalty, delivery costs are deducted from each sale. For large files, in particular, this can add up to several points of lost royaltyIf you are at 70% royalty, delivery costs are deducted from each sale.No delivery deductions
Amazon PromotionN/AN/AYou are able to promote your book for free for a limited number of days (up to five days of free promotion for each 90-day enrollment period).Eligible for all Amazon promotions including Kindle Daily Deal, Kindle Monthly Deal, Gold Box Daily Deal, etc.
Kindle Lending LibraryEligible. Automatically enrolled. If you are earning 35% royalties, you may opt-out.Eligible. Automatically enrolled. If you are earning 35% royalties, you may opt-out.Required.Eligible but default is unenrolled.
Amazon.com SearchabilityMinimum of searchability; titles can be found on the website. Titles selling extremely well are added to "Customers Who Bought This..." searches.Minimum of searchability; titles can be found on the website. Titles selling extremely well are added to "Customers Who Bought This..." searches.Kindle Lending Library and Kindle Unlimited added to search options.Search Engine marketing purchased at no cost to you for increased searchability on Google, Amazon, & Bing; Automatically included in all "Customers Who Bought This..." carousels. Pre-orders counted twice when determining first week of sale rankings.
Pre-OrdersNot availableLimited to 90 days prior to publication. Cover, metadata and at least a draft file required to make title available for pre-order. Final draft must be loaded three weeks prior to pub date. (INscribe Policy, to meet Amazon two week deadline).
Limit: 10 titles
Same as KDPNo limit to lead time on pre-orders. Cover and Metadata only are required (cover may be a place keeper). Content file must be loaded three weeks prior to pub date. (INscribe Policy, to meet Amazon two week deadline).

No limit to number of titles.
Kindle UnlimitedNot availableNot eligible unless invited. Follows Select rules.Required. Paid per page read out of pool - averages less than 1/10 a penny per page. Requires 90 day enrollment, re-enrolls 90 days at a time. Max price 9.99.Can choose the titles individually to enter. Paid on full book once 10% is read. Paid 20% of Cost of Goods Sold (approx. 8.5% of Suggested Retail Price.) Max Price $15.99. Requires 90 day enrollment, 30 day re-enrollment automatically.


Helpful KDP links

KDP FAQ

KDP Pricing Page

KDP Terms and Conditions

KDP Select FAQ