Why are my titles selling for $.99?

Hoopla is a library retailer with a unique patron driven acquisition model where each check out at the library is counted as a sale. Hoopla offers all content to libraries and pays for every loan, rather than requiring an upfront purchase. That means you have greater visibility, but a receive smaller payments per read, rather than a one time purchase. Hoopla pays the greater of 50% of a Per Circulation fee or $0.25, billed for each request from a library's patron. 


Hoopla Pricing Guide


Suggested Retail Price
Adjusted Sale PriceNet Proceeds from Hoopla
<$4.99 
$0.49
$0.25
$5.00-$6.99 
$0.69
$0.35
$7.00-$9.99    $0.99    $0.50
$10.00-$12.99        $1.29    $0.65
$13.00-$14.99 
$1.49
$0.75
$15.00-$17.99  
$1.69
$0.85
$18.00-$20.99$1.99        $1.00
$21.00-$23.99  
$2.29
$1.15
$24.00-$26.99    $2.49    $1.25
$27.00-$29.99  
$2.69
$1.35
$30.00-$32.99    $2.99    $1.50
$33.00-$35.00$3.29
$1.65
$36.00-$38.99$3.49$1.75
$39.00-$41.99$3.69    $1.85
$35+ 
$3.99
$1.99