Alert: Scheduled System Downtime

We will be taking down the system today Wednesday, March 29 at 7pm PST for planned improvements. You will not be able to access Athena or your FTP during the downtime. The systems should be back online for regular business Thursday morning.

You will still be able to access the INscribe Dashboard for sales and our new FreshDesk services system. If you have any critical issues that arise during that time, please email with "URGENT" in the message, and we will address first thing Thursday morning.


Welcome to Freshdesk!

Here at INscribe Digital we want to offer transparent access to information of all kinds. To meet that goal, we must provide you the most up-to-date documentation and the best ways to get in touch with your representatives. We heard your thoughts and issues with SysAid and began the search for a more comprehensive replacement.

We're pleased to announce that we partnered with a new group called Freshdesk, which is as delightful as it sounds. Freshdesk has an easy-to-use interface and allows you to create tickets directly in the app or use email. So for those of you who prefer email, simply start sending your requests to on April 1!

Freshdesk also has an interactive knowledge base, so you start typing in words and get a group of related articles. It's even mobile friendly!

Today, you'll receive an email with the direct link and your username for Freshdesk. Watch for an email titled "user activation" from Please make sure to add this email to your contact list and check your spam folder.

The first thing you'll need to do when you receive this email is to set your password. Make sure it's something you'll remember! We recommend matching it to your INscribe Dashboard password to make is easy.

Once you receive your welcome email, please start using our new help desk immediately to place tickets and browse our extensive knowledge base. Shortly thereafter, SysAid will be discontinued. But don't worry! We'll move any open tickets to Freshdesk.

Starting immediately, all emails directed to will automatically create a ticket for our services team to address. Tickets will continue to take priority over regular email.

Learn more about how to use Freshdesk by watching our tutorials here.
Password: eBooks123

Any open or pending SysAid tickets will be moved to Freshdesk by the end of the week. As of March 31, SysAid will no longer be available.

We look forward to seeing you in Freshdesk!


IBPA Publishing University 2017

Kelly will be attending IBPA's Publishing University conference held April 7-8 in Portland, Oregon. If are also attending PubU and would like to schedule a meeting with Kelly, please email her directly at

Are you going to Pub U 2017?
Tag @INscribeDigital on Twitter and tag us on Facebook and we'll reblog your posts.

We are pleased to announce that IPG/INscribe will be hosting not one, but two panels this year! Kelly Peterson, Director of Client Services at INscribe Digital will lead What Makes Customers Click to Buy: Driving Online Sales. Richard T. Williams, Director of Publisher Development at Independent Publishers Group will lead Is Your Publishing Program Ready for Prime Time? Understanding Wholesale & Full-Service Distribution at a National Level. If you're in attendance, please join us for one of our great panels.
Saturday at 2:30 (Note: Same time as Richard's Panel)Presented by Kelly Peterson, Director of Client Services, INscribe Digital; Joshua Tallent, Director of Outreach and Education, Firebrand Technologies; and Elizabeth Turnbull, Senior Editor & Partner, Light Messages Publishing;Michelle Hoppe, Publisher, Book Boutiques.As consumers increasingly buy print and eBooks online, publishers and authors need a more a more nuanced understanding of what drives customers to click the buy button. This panel will show how customers' online behaviors relate to their in-store behavior, in order to help publishers better understand their purchasing behaviors, and drive better results. We will cover up-to-date trends including: which areas of major retail websites drive the most sales and why; how algorithms such as “customers who like this like that” work; why SEO and metadata are more important than ever; why DRM doesn’t matter (yet) – and how publishers can optimize their titles for better results in all of these areas.
Saturday at 2:30 (Note: Same time as Kelly's Panel)Presented by Robin Cutler, Director, IngramSpark; and Richard T. Williams, Director, Publisher Development, Independent Publishers GroupToday's indie publisher has access to several distribution models through which their book(s) can be made available to retailers, librarians, and readers. But how do these models differ and which are the best fit for your publishing program and plans for growth? In this session, two distribution experts present the wholesale and full-service distribution models side-by-side to help answer the following questions:
  • What is distribution and do you even need it?
  • You have wholesale distribution. How do you move to full service distribution?
  • What things do you need to know if you want to get your books into a national retail chain store?
  • What are the opportunities and risks for the distribution choices you make?


Register for our Social Media Boot Camp Wrap-up Webinar

Facebook Wrap-Up: March 29th @ 2 pm CST

We kicked things off with a general introduction to Twitter and covered basic general best practices, suggestions for time management, setting goals, tracking ROI, and understanding analytics.

Now, join us for a wrap-up of our month on Facebook, the second segment of the IPG Social Media Boot Camp! This webinar is a chance for us to review what we've learned and discuss how it can be applied to your own social media activity.

We'll also be fielding your questions and sharing our own experiences with everything Facebook-related, from the ins and outs of Facebook's ever-changing algorithms to whether or not to promote your posts, and everything in between!
Be sure to submit your questions through our submission form!

Register: IPG Social Media Boot Camp Wrap-up Webinar


Kobo Spring Price Drop

Kobo is running a Spring sale! Nominate your titles for the promotion.Dates: April 27 - May 1Price Point: $3.99 and under
Due: Tuesday, April 4
Genre: All (please indicate subgenres)

The US sale will be promoted as follows:
  • Email support:
    • One dedicated email April 28
    • One email feature April 30
  • Homepage hero banner from April 27 – May 1

As a reminder, Kobo will now automatically accept all titles we submit. INscribe will manage the discounting of your titles to make sure they are included in the sale.

Nominate: Kobo Spring Price Drop


Hoopla May & June Editorial Features

Hoopla is accepting nominations for the rest of their Q2 editorial targets.

All of Hoopla's marketing programs have a single goal in mind - driving title discovery for millions of Hoopla users. They will closely consider your recommendations as to develop their collections, marketing materials, social-media campaigns, and email-marketing campaigns that are based on their editorial calendar.

MAY Editorial Targets (Due Thursday, April 13)
  • Week 1 - 5/1
    • National Mental Health Awareness Month
    • Jewish American Heritage Month
    • Star Wars Day: May the 4th Be With You (5/4)
    • Cinco de Mayo (5/5)
  • Week 2 - 5/8
    • Gardening
    • Unplug & Find Your Focus
    • Humor & Comedy
    • Build a Better Community
  • Week 3 - 5/15
    • Building Wealth: Books for Smart Personal Finance
    • Wedding Season
    • Victoria Day (Canada)(5/22)
  • Week 4 - 5/22
    • Summer Roadtrips
    • Romantica
    • Pirates of the Caribbean in theaters (5/26)
    • BBQ
  • Week 5 - 5/29
    • Build a Better Environment
    • Running
    • Memorial Day (5/29)
    • Audie Award winners announced (6/1)
    • Wonder Woman in theaters (6/2)

JUNE Editorial Targets - (Due Friday, May 14)
  • Week 1 - (Due 6/5
    • Build a Better You
    • LGBT Pride Month
    • Audiobook Month
    • Bonnaroo Music & Arts Festival (6/8-6/11)
  • Week 2 - 6/12
    • Urban Fiction
    • Inspiring People
    • NXNE in Toronto (6/16-6/25)
    • Polaris Long List (6/13)
    • Cars 3 in theaters (6/16)
    • Electric Daisy Carnival in Las Vegas (6/16-6/18)
  • Week 3 - 6/19
    • NPR-Approved
    • Parenting
    • International Yoga Day (6/21)
    • National Aboriginal History Month, (6/21) is National Aboriginal Day
    • BET Awards (6/25)
  • Week 4 - 6/26
    • Summer Travel
    • Boxcar Children’s 75th Anniversary
    • Canada’s 150th Anniversary
    • Shark Week
    • Children’s Music
Please nominate no more than 2 titles per category.
Nominate: Hoopla Editorial Targets


PubWest Book Design Awards

The PubWest Book Design Awards are effective tools for marketing your books, and for recognizing your design and production staff and suppliers. PubWest will publicize the winners to the publishing media and showcase them at the 2018 PubWest Conference in Pasadena, California from February 15-17, 2018. The grand prize winner of the Design Awards will receive a complimentary pass to the 2018 conference.

The deadline for entering books into the 2017 PubWest Book Design Awards contest is Thursday, April 13, 2017.  
They are offering a four-for-three deal: submit three books, and a fourth entry is free! 
Submit your books as soon as possible. All details on the awards can be found here.



Tip of the Week

Content Submission Guidelines: File Naming Conventions

Make sure you follow our accepted naming conventions when submitting metadata and files. Remember, do not include underscores "_" in any file names unless it is followed by a retailer code or other accepted direction based on our guidelines.

For example:

Acceptable: 9784561230123_APC.ePub, MyPubName20150905_PriceCampaign.xsls, 9784561230123_APC_SampleContent.png

Not Acceptable: Publisher_NewTitle.xlsx, Book_Title.jpg