In this issue: OVD YA Sale / OVD Spanish Sale / Kobo Mother's Day Sale / Kobo Super Points / Hoopla Editorial Targets / PubWest Books Design Awards

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Greetings INscribers,

Happy Passover and Easter!

  • Freshdesk
  • Upcoming Promos:
    • OverDrive May Yay for YA Sale (Due April 19)
    • OverDrive Spanish Titles Sale (Due April 19)
    • Kobo ANZ Mother's Day Sale (Due April 19)
    • Kobo Super Points (Due May 1)
    • Hoopla Q2 Editorial Targets (May features due April 13)
  • PubWest Book Design Awards (Due April 13)
  • Tip of the Week: Conversion and Error Corrections

All the best,
Team INscribe





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OverDrive May Yay for YA Sale

Join in and celebrate young adult readers with OverDrive's May 2017 Yay for YA Sale!
Sale & participation details:

Dates: May 1 - May 31
Sale Discount: 25-50%
Wednesday, April 19

Participants in OverDrive key sales promotions see average double-digit sales growth – don't miss out on this opportunity to grow sales and increase the visibility of your catalog.



OverDrive May Spanish Titles Sale

OverDrive will be supporting a dedicated sale for Spanish language titles in May 2017.

Dates: May 1-31
Price Discount: 25-50%
Wednesday, April 19 

Participants in OverDrive key sales promotions see average double-digit sales growth – don't miss out on this opportunity to grow sales and increase the visibility of your catalog.



Kobo ANZ Mother's Day

Now that we have Easter sorted out, let’s jump right into Mother’s Day!

Dates: May 11-15 (Inclusive)
Price Point: $4.99 or under (excluding free)
Wednesday, April 19

How Kobo will promote this sale:

  • A dedicated email sent on May 12 to all of the Australian and New Zealand base.
  • Banner on site leading to the sale’s landing page.



Kobo Super Points for June

Kobo is now accepting new nominations for their June refresh for Kobo Super Points - VIP Program.

Dates: Ongoing, starting in June
Price Point: FREE
Monday, May 1

Kobo has made a couple changes to the Kobo Super Points - VIP program:

  • Refresh to the program will now occur every 6 months, instead of every 3 months.
  • All titles sent for the program will be automatically opted in for the 6 months.

Kobo will be highlighting these titles by creating carousels of books across all genres. Titles will receive the following Kobo Promotion Communication Support:

  • On Site: Homepage link to banner and collection of all the titles, at regular price
  • CRM: Once downloaded, the customer will continue to receive recommendations for "next book in the series", "new books in series" or "by author". They become a regular “customer” of the series they’ve chosen and will receive reminders and prompts to purchase.
  • PR: Inclusion in PR activities for Kobo Super Points
  • Social: Kobo Facebook, Twitter posts


How does it work?
Upon becoming a VIP member, customers will receive an email from Kobo which will specify their unique promo code and will direct them to a landing page for promo code use.

What territories will this in?
Kobo will be launching Kobo Super Points in US, CA, UK/IE, and AU/NZ at the same time

How will the nominated titles be selected for inclusion?
All submissions will be included

What is the promotional period?
The promotional period is ongoing but titles must be offered for at least 6 months

Who gets the selected eBooks for free?
Only Kobo Super Points VIP customers. The list price of the title will still apply to Kobo's general customer base.

If my titles are selected, what else will I have to do to have them included?



Hoopla May & June Editorial Features

Hoopla is accepting nominations for the rest of their Q2 editorial targets.

All of Hoopla's marketing programs have a single goal in mind - driving title discovery for millions of Hoopla users. They will closely consider your recommendations as to develop their collections, marketing materials, social-media campaigns, and email-marketing campaigns that are based on their editorial calendar.

MAY Editorial Targets (
Due Thursday, April 13)

  • Week 1 - 5/1
    • National Mental Health Awareness Month
    • Jewish American Heritage Month
    • Star Wars Day: May the 4th Be With You (5/4)
    • Cinco de Mayo (5/5)
  • Week 2 - 5/8
    • Gardening
    • Unplug & Find Your Focus
    • Humor & Comedy
    • Build a Better Community
  • Week 3 - 5/15
    • Building Wealth: Books for Smart Personal Finance
    • Wedding Season
    • Victoria Day (Canada)(5/22)
  • Week 4 - 5/22
    • Summer Roadtrips
    • Romantica
    • Pirates of the Caribbean in theaters (5/26)
    • BBQ
  • Week 5 - 5/29
    • Build a Better Environment
    • Running
    • Memorial Day (5/29)
    • Audie Award winners announced (6/1)
    • Wonder Woman in theaters (6/2)

JUNE Editorial Targets - (
Due Friday, May 14)

  • Week 1 - (Due 6/5
    • Build a Better You
    • LGBT Pride Month
    • Audiobook Month
    • Bonnaroo Music & Arts Festival (6/8-6/11)
  • Week 2 - 6/12
    • Urban Fiction
    • Inspiring People
    • NXNE in Toronto (6/16-6/25)
    • Polaris Long List (6/13)
    • Cars 3 in theaters (6/16)
    • Electric Daisy Carnival in Las Vegas (6/16-6/18)
  • Week 3 - 6/19
    • NPR-Approved
    • Parenting
    • International Yoga Day (6/21)
    • National Aboriginal History Month, (6/21) is National Aboriginal Day
    • BET Awards (6/25)
  • Week 4 - 6/26
    • Summer Travel
    • Boxcar Children’s 75th Anniversary
    • Canada’s 150th Anniversary
    • Shark Week
    • Children’s Music

Please nominate no more than 2 titles per category.



PubWest Book Design Awards

The PubWest Book Design Awards are effective tools for marketing your books, and for recognizing your design and production staff and suppliers. PubWest will publicize the winners to the publishing media and showcase them at the 2018 PubWest Conference in Pasadena, California from February 15-17, 2018. The grand prize winner of the Design Awards will receive a complimentary pass to the 2018 conference.

The deadline for entering books into the 2017 PubWest Book Design Awards contest is 
Thursday, April 13, 2017.  
They are offering a four-for-three deal: submit three books, and a fourth entry is free! 

Submit your books as soon as possible. All details on the awards can be found here.



Tip of the Week

Conversion and Error Corrections

We've recently seen a lot of iBooks Transporter Validation Errors like this:

ERROR ITMS-9000: 7746fa72-cb6b-4dbc-a3de-9e1fa3c03be0.epub: C:/Temp/lrqfbhxr.1ml/7746fa72-cb6b-4dbc-a3de-9e1fa3c03be0.epub/OEBPS/Text/002.html(14): [HTM-011] Entity is undeclared.

The "entities" would appear to be the following:

  • "–” (replace with “–”)
  • "&nbsp" (replace with "&#160")

You can also follow along with the Apple forums here for more information or tips for corrections.



Connect with Us!

Tag @INscribeDigital in Tweets and Facebook posts on release day and we'll share back!


Kelly Peterson
Director, Client Services
For any escalated question/issues, and retailer management/marketing concerns.     

Katy Beehler
Manager, Operations & Distribution
For questions on distribution and retailer questions/concerns. 


Kim Lane
Client Services Representative
Kim is your client representative. Please contact her for your client questions and needs.

Alli Davis
Client Services Representative
Alli is your client representative. Please contact her for your client questions and needs.



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