4-11-2017 Regional Bookseller Marketing: Holiday Catalogs !
Modified on: Wed, Apr 12, 2017 at 5:38 PM
2017 Regional Holiday Catalog!
Reserve space now and the independent booksellers will share your titles with 1.5 million consumers across three key markets: New England, the Mid-Atlantic and the Great Lakes.
Special Independent Press Price: $1,300 per title, per catalog
Deadline: Thursday, Apr. 27
- Approximately 1.5 million catalogs (total) will be distributed to consumers by independent bookstores through local media insertions, direct mail and at point of purchase.
- NAIBA, GLIBA and NEIBA titles will be available via e-commerce sites direct from stores to consumers.
- Stock checklists will be distributed to booksellers from June through October to promote advance store orders.
- Catalog titles will be on display in featured booths at the 2017 Regional Trade Shows.
- Finished catalog will be 16 pages, 6" x 10.75" full color.
- Catalogs will arrive in stores around November 1.
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