Greetings INscribers,

It's time to gear up for more promotions!

• Freshdesk
• New and Upcoming Retailers: bookshout! and Ingram
• Upcoming Promos:
  • Kobo Mother's Day BMSM (Due April 21)
  • Google Play Promotions (see below for due dates)
  • OverDrive May Yay for YA Sale (Due TODAY)
  • OverDrive Spanish Titles Sale (Due TODAY)
  • Kobo ANZ Mother's Day Sale (Due TODAY)
  • Kobo Super Points (Due May 1)
• Tip of the Week: Conversion and Error Corrections

All the best,
Team INscribe

Freshdesk

Have you tried out our new help desk?

If you haven’t yet done so, please add [email protected] and [email protected] to your contact list and check your spam folder for emails and replies. Otherwise, you might miss a response to your ticket.

Also - remember that for those of you who prefer email, simply send your requests to [email protected]!

New and Upcoming Retailers: bookshout! and Ingram

In the next few weeks, INscribe will add bookshout! and Ingram to INscribe's retailer list.

If you do NOT wish us to distribute to bookshout! and Ingram, please let us know by Friday, May 12 by emailing [email protected] or placing a ticket at help.inscribedigital.com.

You must also opt out of these services individually in your metadata. An updated spreadsheet will be provided to coincide with the launch. If you have retailer restrictions in your contract and would like to expand, please let us know as well.

If you do not respond by the above deadline and do not have a contract that limits distribution, we will automatically begin sending your content to bookshout! and Ingram when we officially launch later in May.


Retailer Information:

bookshout! is an elegant reading app, eBook store, & the world’s leader in bulk eBook sales. The BookShout reading app works on nearly all devices including iPhones, iPads, Android devices, Kindle Fire HD, Nook HD/HD+ and the web.

bookshout! has two primary business models, the bookstore and bulk sales.

• Bookstore: single unit sales to customers
  • Royalties from the bookstore are 70% minus INscribe's rate.
• Bulk Sales: special sales deals (free or discounted) on bulk purchase options of 2,500 copies or less. These work as redemption codes and royalties are paid off the DLP rather than customer price:
  • 5-99 units 45% royalty)
  • 100-2500 40% royalty
  • 2500+ negotiated by deal

Ingram CoreSource is a fulfillment platform, sourcing content to 35 smaller vendors for niche audiences. Royalties of single eBook sales are 50% minus INscribe rev share.

Kobo Mother's Day BMSM

From May 11 – 15 (inclusive), Kobo CA and US will be running a Mother’s Day Multi-Publisher Buy More Save More (BMSM) sale. The BMSM descriptive language will be “Get 3 for the price of 2.” As you all know, mom is one of the best customers, so Kobo is hoping to make this sale as big as it can possibly be.

Dates: May 11 – 15
Price: only accepting $4.99 & above
Due: Friday, April 21

Kobo will promote this sale as follows:

• Email support:
  • Dedicated email to each base on May 11
  • Email feature on May 14
• Homepage hero banner support
• Kobo social support

Please assume that all titles submitted will be included in the sale, unless you hear otherwise.

Google Play Promotions

Google is accepting nominations for the below upcoming promotions.

You can now nominate your titles to Google directly by nominating via the links below for each promotion below.
**Note: Nominations are limited to 5 titles per category per publisher. You must upload a price campaign for INscribe after nominating your titles to be included in the sale.

Promos

• Memorial Day - Weekend Flash Sale (May 25-30): Weekend flash sale to celebrate the start of summer, featuring top titles on sale (adult, YA, and children's books included); nominations due May 4
• LGBTQ Pride Month (June 1-29): Adult + YA books celebrating LGBTQ pride; nominations due May 11
• Father's Day (June 8-19): Focus on Gifting books on Play for Father's Day, featuring top selling titles (all genres); nominations due May 18
• Summer Sale (June 29-July 6): Big, global, cross-vertical promotion, featuring top titles on sale (adult, YA, and children's books included); nominations due June 8

OverDrive May Yay for YA Sale

Join in and celebrate young adult readers with OverDrive's May 2017 Yay for YA Sale!
Sale & participation details:

Dates: May 1 - May 31
Sale Discount: 25-50%
Due: Wednesday, April 19

Participants in OverDrive key sales promotions see average double-digit sales growth – don't miss out on this opportunity to grow sales and increase the visibility of your catalog.

OverDrive May Spanish Titles Sale

OverDrive will be supporting a dedicated sale for Spanish language titles in May 2017.

Dates: May 1-31
Price Discount: 25-50%
Due: Wednesday, April 19 

Participants in OverDrive key sales promotions see average double-digit sales growth – don't miss out on this opportunity to grow sales and increase the visibility of your catalog.

Kobo ANZ Mother's Day

Now that we have Easter sorted out, let’s jump right into Mother’s Day!

Dates: May 11-15 (Inclusive)
Price Point: $4.99 or under (excluding free)
Due: Wednesday, April 19

How Kobo will promote this sale:

• A dedicated email sent on May 12 to all of the Australian and New Zealand base.
• Banner on site leading to the sale’s landing page.

Kobo Super Points for June

Kobo is now accepting new nominations for their June refresh for Kobo Super Points - VIP Program.

Dates: Ongoing, starting in June
Price Point: FREE
Due: Monday, May 1

Kobo has made a couple changes to the Kobo Super Points - VIP program:

• Refresh to the program will now occur every 6 months, instead of every 3 months.
• All titles sent for the program will be automatically opted in for the 6 months.

Kobo will be highlighting these titles by creating carousels of books across all genres. Titles will receive the following Kobo Promotion Communication Support:

• On Site: Homepage link to banner and collection of all the titles, at regular price
• CRM: Once downloaded, the customer will continue to receive recommendations for "next book in the series", "new books in series" or "by author". They become a regular “customer” of the series they’ve chosen and will receive reminders and prompts to purchase.
• PR: Inclusion in PR activities for Kobo Super Points
• Social: Kobo Facebook, Twitter posts

FAQ

How does it work?
Upon becoming a VIP member, customers will receive an email from Kobo which will specify their unique promo code and will direct them to a landing page for promo code use.

What territories will this in?
Kobo will be launching Kobo Super Points in US, CA, UK/IE, and AU/NZ at the same time

How will the nominated titles be selected for inclusion?
All submissions will be included

What is the promotional period?
The promotional period is ongoing but titles must be offered for at least 6 months

Who gets the selected eBooks for free?
Only Kobo Super Points VIP customers. The list price of the title will still apply to Kobo's general customer base.

If my titles are selected, what else will I have to do to have them included?
Nothing

Tip of the Week

Freshdesk Tips

Any email sent to [email protected] is automatically set to low priority, which means it will be addressed within our 3 to 5-day timeline.

If your request needs a faster turnaround time, we recommend placing the ticket directly in Freshdesk and manually setting your priority level.

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