Special Marketing Alert: Regional Holiday & ABC Best Books for Young Readers Catalogs!
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Modified on: Thu, Apr 27, 2017 at 12:13 PM
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2017 Regional Holiday Catalog Group!
GLIBA, NEIBA & NAIBA
 Reserve space now and the independent booksellers will share your titles with 1.5 million consumers across three key markets: New England, the Mid-Atlantic and the Great Lakes.
Special Independent Press Price: $1,300 per title, per catalog
(Please choose a catalog(s) before submission: GLIBA, NEIBA, NAIBA)
Deadline: Friday, Apr. 28
Details:
- Approximately 1.5 million catalogs (total) will be distributed to consumers by independent bookstores through local media insertions, direct mail and at point of purchase.
- NAIBA, GLIBA and NEIBA titles will be available via e-commerce sites direct from stores to consumers.
- Stock checklists will be distributed to booksellers from June through October to promote advance store orders.
- Catalog titles will be on display in featured booths at the 2017 Regional Trade Shows.
- Finished catalog will be 16 pages, 6" x 10.75" full color.
- Catalogs will arrive in stores around November 1.
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ABC Best Books for Young Readers Catalog
 Celebrating its 25th Anniversary in 2017, the ABC Best Books catalog is the most widely distributed children's book catalog in the industry and will be available to all ABA member stores, making it a great value for your marketing dollars! It is the best of its kind in the children's industry because it is curated specifically with the independent bookstore market in mind, and the final collection will be made up of titles we are proud to recommend to inspire future readers. Call for Special Feature Boxes!Based on their popularity, each page of the 2017 catalog will include a highlighted area in which a title or group of titles may be featured. ABC invites you to send them your proposals for these special features separately from those for a standard catalog listing. Deadline: Monday, May 29th Special Feature cost:
- $750 single title
- $385 each additional title
Call for General Catalog Suggestions!ABC invites you to submit your favorite titles which you think should be considered for this year's catalog. Please note: these are suggestions and nominations; ABC reserves the right to accept or decline any title. They are particularly interested in books that have received early buzz, good initial reviews, or that are personal favorites of your in-house staff.
Deadline: Monday, May 29th
General title cost:
- $600 hardcover frontlist
- $350 hardcover backlist
- $325 paperback frontlist or backlist
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