Welcome to May!
- Reminder: New and Upcoming Retailers: bookshout! and Ingram
- Book Expo 2017
- Google Play: Taiwan
Kobo Memorial Day Sale (Due May 5)
Amazon Q3 Deals Nominations (Due May 12)
- Google Play Promotions (see below for due dates)
Tip of the Week: Apple Tickets
All the best,
Reminder New and Upcoming Retailers: bookshout! and Ingram
In the next few weeks, INscribe will add bookshout! and Ingram to INscribe's retailer list.
If you do NOT wish us to distribute to bookshout! and Ingram, please let us know by Friday, May 12 by emailing firstname.lastname@example.org or placing a ticket at help.inscribedigital.com.
You must also opt out of these services individually in your metadata. An updated spreadsheet will be provided to coincide with the launch. If you have retailer restrictions in your contract and would like to expand, please let us know as well.
If you do not respond by the above deadline and do not have a contract that limits distribution, we will automatically begin sending your content to bookshout! and Ingram when we officially launch later in May.
bookshout! is an elegant reading app, eBook store, & the world’s leader in bulk eBook sales. The BookShout reading app works on nearly all devices including iPhones, iPads, Android devices, Kindle Fire HD, Nook HD/HD+ and the web.
bookshout! has two primary business models, the bookstore and bulk sales.
Bookstore: single unit sales to customers
- Royalties from the bookstore are 70% minus INscribe's rate.
Bulk Sales: special sales deals (free or discounted) on bulk purchase options of 2,500 copies or less. These work as redemption codes and royalties are paid off the DLP rather than customer price:
- 5-99 units 45% royalty)
- 100-2500 40% royalty
- 2500+ negotiated by deal
Ingram CoreSource is a fulfillment platform, sourcing content to 35 smaller vendors for niche audiences. Royalties of single eBook sales are 50% minus INscribe rev share.
We are looking forward to attending Book Expo this year, May 30 - June 3. This year, INscribe will be joining IPG's booths 1702, 1703, 1803.
Larry Norton, Kelly Peterson, and Alli Davis will all be in attendance. If you will be at Book Expo and would like to schedule an appointment at our booth, please reach out to email@example.com.
Kelly will also present on the Author Markets Stage on "How Key Words Can Make You Rich" on Thursday, June 2 from 10:30am-10:50am. Please feel free to join us!
Google Play: Taiwan
Beginning May 1, 2017, due to a change in Value Added Tax (VAT) laws in Taiwan (TW), Google will be responsible for determining, charging, and remitting a 5 percent VAT on Google Play Books purchases by customers in Taiwan.
This change applies to all paid books purchases made by customers in Taiwan, even if your business is not located in Taiwan.
No action is required on your part. However, this change may affect your earnings on sales to customers in TW, as follows:
Tax exclusive prices: If you provide tax exclusive prices for TW, your revenue share for sales in TW will not change, because revenue share has always been calculated on a tax exclusive basis. However, customers will need to pay the tax, and so the effective price of your books will increase.
Tax inclusive prices: If you provide tax inclusive prices for TW, your revenue for sales in TW will decrease by roughly 5 percent, as we will deduct the 5 percent VAT from the List Price before calculating the revenue share.
Kobo Memorial Day Sale
Kobo US will be running its Memorial Day Sale.
Dates: May 25 - 30
Price Point: $4.99 & under (excluding free)
Due: Friday, May 5
Kobo’s support for this sale is as follows:
Dedicated email on May 26
- Homepage banner (May 25 - 30)
All nominations will be accepted by Kobo unless they state otherwise. INscribe will manage the discounting of any titles nominated.
Amazon Q3 Deals Nominations
Quarterly Kindle Deals and Marketing nominations for Q3 (July/August/September) 2017 are now being accepted through Friday, May 12. Nominations sent in after this time will not be eligible for July deals but will be processed for consideration later in the quarter.
- For titles accepted for any of the above Deals, Amazon will discount on their side, and you will receive royalties based on the discounted price. This discount will only be available on Amazon. You do not need to send a price campaign sheet unless you would like to offer the discount for other retailers.
- INscribe will complete the Vendor Code with our personal code. Leave that column blank.
- Ensure there are NO duplicate ASINs submitted – these will be eliminated from consideration in the selection process.
- Any titles discounted to $.99 or less in the past 2 years are NOT eligible for a Kindle Daily Deal.
Q3 Deal Themes:
- July 17: GR Start New Series Mini Deal (Flagship - regular KDD)
- July 26: Award Winning Titles
- July 30: Non-Fiction Themed
- SUMMER READING - Themed & Supersized KMD
- Aug 6: Top KDDs to date
- Aug 13: NYT Bestsellers
- Aug 17: Back to School/Education (KEDU, Print Books) [NF]
- Aug 27: Book Club Ideas
- SUMMER READING - Themed & Supersized KMD
- Sept 1: Cookbooks and recipes
- Sept 4: Labor Day Event Non-Fiction
- Sept 19: Top Rated Non-Fiction
- Sept 24: Top Best of the Month Books of 2017
For those of you new to Amazon's Quarterly Deals, there are a few options available for nomination:
Kindle Daily Deal: 24-hour deep discount promotion. Any title you nominate should be your biggest-performing and best-known titles. They should have more than 10 reviews and a rating of 3.8-stars or higher. Discounted pricing should be at least 80%, but we highly encourage using $.99.
Monthly Deals: A discount price of ≥80% for a full month. Nominated titles should be strong-performing titles with high customer reviews.
Delivers Giveaway: Promotion offering one of select titles free to customers when they sign up for one of the Delivers marketing email subscriptions.
Gold Box: Similar to the Daily Deal, this is for titles with more than 50 reviews and rating of 3.8-stars or higher.
- There are several deal types: Flagship, Romance, Sci-Fi & Fantasy, Mystery/Thriller or LitFic; Kids/Teen or Non-Fiction.
Bundled Nomination: Only available for the Gold Box Kindle Daily Deal. You may nominate multiple titles in a theme, provided you list each one on a separate line and note the theme of the bundle and total number of titles in the Theme if Bundled Nomination column of the nomination form for each nominated ASIN. (e.g. "12 British Mysteries for KDD or Goldbox).
Google Play Promotions
Google is accepting nominations for the below upcoming promotions.
You can now nominate your titles to Google directly by nominating via the links below for each promotion below.
**Note: Nominations are limited to 5 titles per category per publisher. These submissions forms are linked directly to Google's merchandising team. As such, INscribe does not have access to view your submissions and manage the discounts. Please upload a price campaign for INscribe after nominating your titles.
**Your Google Contact for the form is firstname.lastname@example.org.
Memorial Day - Weekend Flash Sale (May 25-30): Weekend flash sale to celebrate the start of summer, featuring top titles on sale (adult, YA, and children's books included); nominations due May 4
LGBTQ Pride Month (June 1-29): Adult + YA books celebrating LGBTQ pride; nominations due May 11
Father's Day (June 8-19): Focus on Gifting books on Play for Father's Day, featuring top selling titles (all genres); nominations due May 18
Summer Sale (June 29-July 6): Big, global, cross-vertical promotion, featuring top titles on sale (adult, YA, and children's books included); nominations due June 8
Tip of the Week
Title Casing is critical for avoiding Apple Tickets! This means ensuring you have proper casing and no full caps in the title or subtitle in your metadata.
In general, Apple requires that title, subtitle, and author name all match exactly what is on your cover.
Correct: This is an Example of Proper Title Casing
Incorrect: THIS IS AN EXAMPLE OF INCORRECT TITLE CASING
Tag @INscribeDigital in Tweets and Facebook posts on release day and we'll share back!