Greetings INscribers,
Kobo has so many great promotions for June. Please be aware of each promotion for which you nominate.
- Final Notice: bookshout! and Ingram
- Book Expo 2017
- Introducing BookBub Preorder Alerts
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Upcoming Promos:
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Amazon Q3 Deals Nominations (Due May 12)
- Kobo Read With Pride BMSM (Due May 22)
- Kobo Multibuy “3 for £10” (Due May 15)
- Kobo Beach Ready Books (Due May 18)
- Kobo 200 Under £2 (Fiction) (Due May 22)
- Kobo Father's Day (Due May 29)
- Kobo June Super Sale (Due June 5)
- Google Play Promotions (see below for due dates)
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Tip of the Week: Apple Tickets
All the best,
Team INscribe
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Final Notice: bookshout! and Ingram
This week is the last week to opt out of distribution to new INscribe retailers bookshout! and Ingram.
If you do NOT wish us to distribute to bookshout! and Ingram, please let us know by Friday, May 12 by emailing help@inscribedigital.com or placing a ticket at help.inscribedigital.com.
You must also opt out of these services individually in your metadata. An updated spreadsheet will be provided to coincide with the launch. If you have retailer restrictions in your contract and would like to expand, please let us know as well.
If you do not respond by the above deadline and do not have a contract that limits distribution, we will automatically begin sending your content to bookshout! and Ingram when we officially launch later this month.
Retailer Information:
bookshout! is an elegant reading app, eBook store, & the world’s leader in bulk eBook sales. The BookShout reading app works on nearly all devices including iPhones, iPads, Android devices, Kindle Fire HD, Nook HD/HD+ and the web.
bookshout! has two primary business models, the bookstore and bulk sales.
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Bookstore: single unit sales to customers
- Royalties from the bookstore are 70% minus INscribe's rate.
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Bulk Sales: special sales deals (free or discounted) on bulk purchase options of 2,500 copies or less. These work as redemption codes and royalties are paid off the DLP rather than customer price:
- 5-99 units 45% royalty)
- 100-2500 40% royalty
- 2500+ negotiated by deal
Ingram CoreSource is a fulfillment platform, sourcing content to 35 smaller vendors for niche audiences. Royalties of single eBook sales are 50% minus INscribe rev share.
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BookExpo 2017
We are looking forward to attending Book Expo this year, May 30 - June 3. This year, INscribe will be joining IPG's booths 1702, 1703, 1803.
Larry Norton, Kelly Peterson, and Alli Davis will all be in attendance. If you will be at Book Expo and would like to schedule an appointment at our booth, please reach out to adavis@inscribedigital.com.
Kelly will also present on the Author Markets Stage on "How Key Words Can Make You Rich" on Thursday, June 2 from 10:30am-10:50am. Please feel free to join us!
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Introducing BookBub Preorder Alerts
BookBub has just announced a new way to promote an upcoming release: BookBub Preorder Alerts! A Preorder Alert is a dedicated email to an author’s BookBub followers announcing that one of the author’s books is available for preorder.
We know preorders are an extremely important part of the sales cycle for many authors and publishers. With the success of BookBub's New Release Alerts last year, readers are more excited than ever to hear more from the authors they love. So we’re excited to launch Preorder Alerts as a premium offering.
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Amazon Q3 Deals Nominations
Quarterly Kindle Deals and Marketing nominations for Q3 (July/August/September) 2017 are now being accepted through Friday, May 12. Nominations sent in after this time will not be eligible for July deals but will be processed for consideration later in the quarter.
Reminders:
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INscribe will complete the Vendor Code with our personal code. Leave that column blank.
- For titles accepted for any of the above Deals, Amazon will discount on their side, and you will receive royalties based on the discounted price. This discount will only be available on Amazon. You do not need to send a price campaign sheet unless you would like to offer the discount for other retailers.
- Ensure there are NO duplicate ASINs submitted – these will be eliminated from consideration in the selection process.
- Any titles discounted to $.99 or less in the past 2 years are NOT eligible for a Kindle Daily Deal.
Q3 Deal Themes:
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July
- July 17: GR Start New Series Mini Deal (Flagship - regular KDD)
- July 26: Award Winning Titles
- July 30: Non-Fiction Themed
- SUMMER READING - Themed & Supersized KMD
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August
- Aug 6: Top KDDs to date
- Aug 13: NYT Bestsellers
- Aug 17: Back to School/Education (KEDU, Print Books) [NF]
- Aug 27: Book Club Ideas
- SUMMER READING - Themed & Supersized KMD
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September
- Sept 1: Cookbooks and recipes
- Sept 4: Labor Day Event Non-Fiction
- Sept 19: Top Rated Non-Fiction
- Sept 24: Top Best of the Month Books of 2017
For those of you new to Amazon's Quarterly Deals, there are a few options available for nomination:
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Kindle Daily Deal: 24-hour deep discount promotion. Any title you nominate should be your biggest-performing and best-known titles. They should have more than 10 reviews and a rating of 3.8-stars or higher. Discounted pricing should be at least 80%, but we highly encourage using $.99.
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Monthly Deals: A discount price of ≥80% for a full month. Nominated titles should be strong-performing titles with high customer reviews.
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Delivers Giveaway: Promotion offering one of select titles free to customers when they sign up for one of the Delivers marketing email subscriptions.
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Gold Box: Similar to the Daily Deal, this is for titles with more than 50 reviews and rating of 3.8-stars or higher.
- There are several deal types: Flagship, Romance, Sci-Fi & Fantasy, Mystery/Thriller or LitFic; Kids/Teen or Non-Fiction.
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Bundled Nomination: Only available for the Gold Box Kindle Daily Deal. You may nominate multiple titles in a theme, provided you list each one on a separate line and note the theme of the bundle and total number of titles in the Theme if Bundled Nomination column of the nomination form for each nominated ASIN. (e.g. "12 British Mysteries for KDD or Goldbox).
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Kobo Multibuy “3 for £10”
Kobo UK is running a June Multibuy promotion.
Dates: June 1-7
Price Point: only titles priced $3.99 & above will be accepted
Territories: UK only
Due: Monday, May 15
There will be no price drop for this promotion. Kobo will apply discounts in the customer shopping cart.
Please note that Kobo not able to guarantee inclusion for all titles. Please assume that all titles submitted will be included in the sale, unless you hear otherwise.
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Kobo Beach Ready Books
Kobo CA and US will be running a Beach Ready Books promotion. We’re looking for mass market content promotionally priced at for the duration of the sale. You are welcome to submit for both the CA and/or US version of the sale, using the attached grid.
Dates: June 20 - 30
Price Point: $2.99 & under (excluding free)
Due: Thursday, May 18
Genre: Page turners across all genres (fiction, mystery, romance, nonfiction, celeb memoirs, etc). Think quick and easy reads to enjoy on the beach.
Kobo’s support for this sale is as follows:
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Dedicated email to each base on June 7
- Homepage hero banner
- Kobo social support
Please note that Kobo not able to guarantee inclusion for all titles. Please assume that all titles submitted will be included in the sale, unless you hear otherwise.
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Kobo 200 under £2 (Fiction)
Kobo UK is running a June fiction price drop.
Dates: June 8-14
Price Point: 0.99-1.99
Territories: UK only
Due: Monday, May 22
Genre: Fiction only
Please note that Kobo not able to guarantee inclusion for all titles. Please assume that all titles submitted will be included in the sale, unless you hear otherwise.
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Kobo Father’s Day
Kobo is running a Father's Day Promotion.
Dates: June 15-19
Price Point: .99-3.99
Due: Monday, May 29
Genre: Crime, thriller, adventure, humor, etc.
Please note that Kobo not able to guarantee inclusion for all titles. Please assume that all titles submitted will be included in the sale, unless you hear otherwise.
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Kobo June Super Sale
Kobo UK is running a Super Sale Promotion for June.
Dates: 20-30 June (inclusive)
Price Point: 0.99-3.99 for UK (up to 4.99 for IE)
Territories: UK and optional IE
Due: Monday, June 5
Please note that Kobo not able to guarantee inclusion for all titles. Please assume that all titles submitted will be included in the sale, unless you hear otherwise.
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Kobo June Read With Pride BMSM
To celebrate Pride Month, Kobo CA and US will be running a ‘Read with Pride’ Multi-Publisher Buy More, Save More (BMSM) sale for the entire month of June. The BMSM descriptive language will be “Get 3 for the price of 2.”
Dates: June 1 - 30
Price Point: only titles price $4.99 & above will be accepted
Due: Monday, May 22
Genre: Titles across all genres that feature LGBTQ2 protagonists, authors, or themes. Please indicate sub-genre and as many details (ex. M/M) as possible.
Kobo will promote this sale as follows:
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Email support:
- Dedicated email to each base on June 19
- Additional email features throughout the month
- Homepage banner support
- Kobo social support
Please note that Kobo not able to guarantee inclusion for all titles. Please assume that all titles submitted will be included in the sale, unless you hear otherwise.
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Google Play Promotions
Google is accepting nominations for the below upcoming promotions.
You can now nominate your titles to Google directly by nominating via the links below for each promotion below.
**Note: Nominations are limited to 5 titles per category per publisher. These submissions forms are linked directly to Google's merchandising team. As such, INscribe does not have access to view your submissions and manage the discounts. Please upload a price campaign for INscribe after nominating your titles.
**Your Google Contact for the form is services@inscribedigital.com.
Promos
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LGBTQ Pride Month (June 1-29): Adult + YA books celebrating LGBTQ pride; nominations due May 11
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Father's Day (June 8-19): Focus on Gifting books on Play for Father's Day, featuring top selling titles (all genres); nominations due May 18
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Summer Sale (June 29-July 6): Big, global, cross-vertical promotion, featuring top titles on sale (adult, YA, and children's books included); nominations due June 8
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Tip of the Week
Price Campaigns: Naming Convention
Price promotions for your titles are a critical piece to your marketing. That's why it's important to follow the appropriate steps: Price Campaign Management and Best Practices
One of the most important parts is having the correct naming convention. It is critical your price campaign sheet is named correctly in order for the prices to be set at retailers.
Follow the template: PublisherNameYYYYMMDD_PriceCampaign.xlsx
Example: ExamplePublisher20170510_PriceCampaign.xlsx
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Tag @INscribeDigital in Tweets and Facebook posts on release day and we'll share back! |
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