In this issue: New Retailers / Book Expo / OVD Promo / Kobo Promos / GOO Promos
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INscribe Digital - We Power Creativity

Greetings INscribers,

This summer is already full of promotions!

  • Memorial Day Office Closure
  • New Retailers: Zola Books, Epic!, eBooks.com, Bolinda, Freading
  • Book Expo 2017
  • Upcoming Promos:
    • Kobo First in Series Sale (Due June 14)
    • Kobo Mystery & Thriller BMSM (Due TODAY May 24)
    • Kobo Father's Day BMSM (Due May 26)
    • Kobo Father's Day Sale (Due May 29)
    • Kobo June Super Sale (Due June 5)
    • Google Play Promotions (see below for due dates)
  • Tip of the Week: Price Campaign Best Practices


All the best,
Team INscribe

Memorial Day Office Closure

The INscribe and IPG offices will close at 2pm local time on Friday, May 26 and all day Monday, May 29 to observe Memorial Day. Our offices will resume regular hours on Tuesday, May 30.

Please note that we will be short staffed Tuesday, May 30 through Friday, June 2 while many of us attend BookExpo. To make sure your requests are addressed in a timely manner, please place urgent tickets at help.inscribedigital.com with an urgent priority level, or email help@inscribedigital.com with URGENT in the subject line.

Priority will be given to help desk tickets over email.


New Retailers: Zola Books, Epic!, eBooks.com, Bolinda, Freading

We're happy to introduce Zola Books (formerly Bookish) and Epic! as a new INscribe retailers.

If you do NOT wish us to distribute to any of these new retailers, please let us know by emailing help@inscribedigital.com or placing a ticket at help.inscribedigital.com by the due dates listed below.

You must also opt out of these services individually in your metadata. An updated spreadsheet will be provided to coincide with the launch. If you have retailer restrictions in your contract and would like to expand, please let us know as well.


If you do not respond by the above deadline and do not have a contract that limits distribution, we will automatically begin sending your content to bookshout! and Ingram when we officially launch later this month.
 



Retailer Information:

Zola Books’ mission is to provide best-in-class technology to authors, publishers, booksellers, and others looking to create direct relationships with readers through their primary model/feature, the ecommerce widget The Everywhere Store, which is free to use.

Payout comes when a bookseller/blogger/etc includes one of your titles in their widget and their customer buys the book. The publisher is paid 50% minus IPG's rev share. If the sale comes through the widget placed on the publisher website, an additional payment of 50% of Zola's 50% is made directly to the publisher.

Example: A book is sold from the widget at $10. Zola pays IPG $5, who passes on what's left after rev share. Of Zola's $5, Zola keeps $2.50, and directly pays the publisher $2.50.

Let us know by June 2.


Epic! is a subscription service for children's content that provides an unlimited selection of eBooks that can be instantly discovered, read and shared with friends. Epic! is available on all iOS and Android devices.

Epic! only accepts titles with Juvenile/YA BISACs and focuses on ages 12 & under.

Epic! pays based on the percentage of views one publisher's content receives relative to the total views of all content within the Epic! app per quarter, multiplied by a revenue share percentage of 55%.

Example: The Epic! app has 10,000 active subscribers paying $7.99/month generating $79,900 for the quarter. If a publisher's content accounts for 5% of the total views that occurred within the app for Q2, the payout will be 55% of $3,995 (5% of the quarter total), or $2,197.25.

Let us know by June 2.


Launched in 2000, eBooks.com is a direct-to-consumer online retailer, with five local sales portals in the US, Canada, UK, Europe, and Australia. The company is privately held and run by its founders, Stephen and Trudy Cole. eBooks.com hosts over a million unique eBook titles and has over 3 million members. In addition to their direct-to-consumer business, they provide the following services:
Digital Comps: enables publishers to send secure eBooks to reviewers and instructors, called “complimentary copies”.
Ebook Engine: enables publishers to sell eBooks direct to consumers from their own website.

eBooks.com pays INscribe/IPG 50% of sales.

Let us know by June 16.


Bolinda Digital is an Australian-based ebook provider to schools and libraries, as well as retail customers. They are an innovative market leader and expert in the library and school markets, providing high-quality eContent through BorrowBox, its unique, customer-branded digital solution, and service. BorrowBox enables members of public and school libraries to borrow content for limited periods by way of single use digital loans. Since the entire service is proprietary, Bolinda Digital retains effective control over all parts of the process and maintains security over content supplied by publishers. This contributes greatly to Bolinda Digital’s role as gatekeeper of the intellectual property rights of publishers and authors, which it takes very seriously. By working collaboratively with publishers to establish a sustainable business model for library lending, Bolinda Digital seeks to build lasting relationships in order to generate long-term financial and other benefits for both parties and provide a wider range of the world’s best content to end users.

Bolinda pays INscribe/IPG 50% of DLP each time a book is loaned.

Let us know by June 16.



Freading Library Ideas, LLC is a global media company focused on libraries. The company offers The Freegal Music Service, The Freading eBook Service and Rocket Languages as part of its developing product suite. Library Ideas primary sales channels are Public Libraries, Universities, Schools, special libraries, and military bases. Library Ideas products have been used millions of times by cardholders of over 1,000 libraries in many different countries.

The Freading Ebook Service is a download eBook service sold to Libraries for free use by its registered cardholders. The service is only available to subscribing libraries and members, and you must enter the Freading Site via the Library URL.

Freading pays INscribe/IPG 52% of sales.

Let us know by June 16.


BookExpo 2017

We are looking forward to attending Book Expo this year, May 30 - June 3. This year, INscribe will be joining IPG's booths 1702, 1703, 1803.

Larry Norton, Kelly Peterson, and Alli Davis will all be in attendance. If you will be at Book Expo and would like to schedule an appointment at our booth, please reach out to adavis@inscribedigital.com.

Kelly will also present on the Author Markets Stage on "How Key Words Can Make You Rich" on Thursday, June 2 from 10:30am-10:50am. Please feel free to join us!


Kobo First in Series Sale

To kick off the summer with a great new series, Kobo will be running its First In Series Sale.

Dates: June 22 - July 5
Price Point: $3.99 & under (excluding free)
Due: Wednesday, June 14
All submitted titles must be the first in a series.

Kobo’s support for this sale is as follows:

  • Dedicated email on June 22
  • Email feature, exact date TBC     
  • Homepage banner (June 22 – July 5)

Please assume that all titles submitted will be included in the sale, unless you hear otherwise. INscribe will manage the discount for this promotion.

Nominate: Kobo First in Series

Kobo Canada Day Sale

It’s time to celebrate the 150th anniversary of the founding of Canada… by selling eBooks! Kobo Canada will be running a massive price promotion on Canadian-authored and Canadian-published titles; customers will also earn bonus Super Points on all purchases. This sale has traditionally been one of Kobo's best performing sales of the year, so we really do encourage you to send your strongest submissions.

Dates: June 29 - July 4
Price Point: $4.99 & under (excluding free)
Due: Friday, June 9
All submitted titles must be Canadian-authored and/or Canadian-published

We will promote this sale as follows:

  • THREE dedicated emails
    • Thursday, June 29
    • Saturday, July 1
    • Monday, July 3
  • Homepage hero banner support from June 29 – July 4
  • Online marketing support
  • Kobo social support

Please assume that all titles submitted will be included in the sale, unless you hear otherwise. INscribe will manage the discount for this promotion.

Nominate: Kobo Canada Day Sale

Kobo Mystery & Thriller BMSM

Kobo US will be running Mystery & Thriller Multi-Publisher Buy More Save More (BMSM) sale. The BMSM descriptive language will be “Get 3 for the price of 2.”

Dates: June 1 - 6
Price Point: $4.99 & above ONLY
Due: TODAY, Wednesday, May 24

The sale will be promoted as follows:
  • Email support:
    • Dedicated email June 2
    • Email feature on June 4
  • Homepage hero banner support
Please assume that all titles submitted will be included in the sale, unless you hear otherwise. And remember, with a BMSM, there’s no pricing to schedule – hooray!
Nominate: Kobo Myster & Thriller BMSM

Kobo Father's Day BMSM

Now it’s time to turn our attention to our fave dads. Kobo CA and US will be running a Father’s Day Multi-Publisher Buy More Save More (BMSM) sale.  The BMSM descriptive language will be “Get 3 for the price of 2.”

Dates: June 15-19
Price Point: $4.99 & above ONLY
Due: Friday, May 26
 
Kobo will promote this sale as follows:

  • Email support:
    • Dedicated email to each base on June 16
    • Email feature to each base on June 18
  • Homepage hero banner support
  • Kobo social support

Please assume that all titles submitted will be included in the sale, unless you hear otherwise. And remember, with a BMSM, there’s no pricing to schedule – hooray!

Nominate: Kobo Father's Day BMSM

Kobo Father’s Day Sale

Kobo is running a Father's Day Promotion.

Dates: June 15-19
Price Point: .99-3.99
Due: Monday, May 29
Genre: Crime, thriller, adventure, humor, etc.

Please note that Kobo not able to guarantee inclusion for all titles. Please assume that all titles submitted will be included in the sale, unless you hear otherwise. 

Nominate: Kobo Father's Day Sale

Kobo June Super Sale

Kobo UK is running a Super Sale Promotion for June.

Dates: 20-30 June (inclusive)
Price Point: 0.99-3.99 for UK (up to 4.99 for IE)
Territories: UK and optional IE
Due: Monday, June 5

Please note that Kobo not able to guarantee inclusion for all titles. Please assume that all titles submitted will be included in the sale, unless you hear otherwise.

Nominate: Kobo June Super Sale

Google Play Promotions

Google is accepting nominations for the below upcoming promotions.

You can now nominate your titles to Google directly by nominating via the links below for each promotion below.

**Note: Nominations are limited to 5 titles per category per publisher. These submissions forms are linked directly to Google's merchandising team. As such, INscribe does not have access to view your submissions and manage the discounts. Please upload a price campaign for INscribe after nominating your titles.

**Your Google Contact for the form is services@inscribedigital.com.

Promos

  • Summer Sale (June 29-July 6): Big, global, cross-vertical promotion, featuring top titles on sale (adult, YA, and children's books included); nominations due June 8

Tip of the Week


Price Campaign Best Practices

Take a look at our Price Campaign Management and Best Practices to learn how best to manage your price campaigns and special pricing.

Connect with Us!

Tag @INscribeDigital in Tweets and Facebook posts on release day and we'll share back!



Kelly Peterson
Director, Client Services

kelly@inscribedigital.com
415.489.1468
For any escalated question/issues, and retailer management/marketing concerns.     

Katy Beehler
Manager, Operations & Distribution

kbeehler@inscribedigital.com
For questions on distribution and retailer questions/concerns. 

Kim Lane
Client Services Representative

klane@inscribedigital.com
415.489.7522
Kim is your client representative. Please contact her for your client questions and needs.

Alli Davis
Client Services Representative

adavis@inscribedigital.com
415.489.2690
Alli is your client representative. Please contact her for your client questions and needs.
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