INscribe Digital Newsletter 7-26-2017
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Modified on: Wed, Sep 20, 2017 at 4:45 PM
Greetings INscribers,
How is summer half over already?
- Change in Mackin Contract Terms
- Missing Error Reports
- Upcoming Promos:
- Kobo Back to School Sale (Due July 28)
- Kobo Summer Lovin' BMSM (Due August 10)
- Hoopla September Editorial Features (Due August 11)
- OverDrive Back-to-School Sale (Due August 4)
- Baker & Taylor September Themed Promotions (Due August 11)
- Google Play Summer & Fall Promotions (see below for due dates)
- Sign up for Marketing Services, Goodreads Deals, BookBub Deals, Daily Deals, or Kindle Unlimited!
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Tip of the Week: Help Desk Tips: Setting Your Priority
All the best, Team INscribe
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Change in Mackin Contract Terms
Now that we are a part of IPG, we are delivering to the same account in some cases.
We now deliver to the same account for Mackin, which means we will receive IPG’s 55% revenue share rather than 60% for each SRP at Mackin going forward. The good news is that we expect you will see increased marketing opportunities, and we believe this will be a great experience for our clients.
Let us know if you need to make any adjustments to your library strategies as a result of this news.
We expect more great things on the library front in coming months as more business models arise due to our IPG contracts.
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Missing Error Reports
We have discovered that no Failed Distribution emails have been sent since July 15. We have corrected the issue and reports are going out again as usual.
We are working on a cumulative error report that will cover the July 15 - 24 date range. As soon as this is ready, we will email this to any with errors during that time.
If you have any questions or concerns, please place a ticket at help.inscribedigital.com or email help@inscribedigital.com.
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Kobo Back to School Sale
It’s hard to think about, but somehow, summer is already just about half over… which means it’s almost back to school time! From August 17 – September 4th (inclusive), Kobo CA and US will be running a Back to School price promotion. They’re looking for kids and YA titles across all genres promotionally priced at $4.99 & under (excluding free) for the duration of the sale. Dates: August 17 - September 4 Price Point: $4.99 & under (excluding free) Genre: Kids & YA Due: Friday, July 28
Kobo’s support for this sale is as follows:
- Dedicated email to each base
- August 23 in CA
- TBD in US
- Multiple email features
- Banner support
- Kobo social support
Please assume that all nominations are accepted for the promotion unless otherwise notified. INscribe will manage the discounting for your submissions. |
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Kobo Summer Lovin' BMSM
It’s time for some summer romance – so to share it all around, we’re celebrating with our Summer Lovin’ Buy-More-Save-More August 17 – 21 (inclusive). The BMSM descriptive language will be “Get 3 for the price of 2.”
Dates: August 17 - 21 Price Point: $4.99 and above Genre: Adult & YA Romance Due: Thursday, August 10
Kobo will promote this sale as follows:
- Email support:
- Dedicated email August 18
- Email feature to each base on August 20
- Homepage hero banner support
- Kobo social support
Please assume that all nominations are accepted for the promotion unless otherwise notified. INscribe will manage the discounting for your submissions.
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Kobo AU/NZ September Price Promo
Kobo AU/NZ stores are continuing with their successful price promotions for September!
Dates: August 31-September 11 (Inclusive) Price Point: $4.99 or under (excluding free) Genre: Any Due: Friday, August 11
How we will promote this sale:
- Two dedicated emails sent on September 1 and September 9 to all of our Australian and New Zealand base.
- This email will highlight 8 titles and lead to the sale’s landing page.
- Banner on site leading to the sale’s landing page.
Please assume that all nominations are accepted for the promotion unless otherwise notified. INscribe will manage the discounting for your submissions.
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Hoopla September Editorial Features
We are accepting nominations for Hoopla's September Editorial Featured Promotions!
Due: Friday, August 11
Week 1 -September 4
- Library Card Signup Month
- Classical Music Month
- Film Festival Favourites (CA)
- Religion & Spirituality
Week 2 - September 11
- Hispanic Heritage Month (9/15-10/15)
- Meditation
Week 3 - September 18
- Batman Day (9/23)
- Polaris Music Awards 9/18 (CA)
- Biopics Memoir, Biography
- National Yoga Month
Week 4 - September 25
- Banned Books Week (9/24-9/30)
- Time Management
- Children’s Music
- Best of hoopla: Musicals
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OverDrive Back-to-School Sale
Whether you focus on beginning basics or complex reads, bring out the best of your catalog with OverDrive's annual Back to School Sale event. Because it's never too late to hit the books, this year Back to School isn't just for kids and teachers. OverDrive is expanding the sale to include an Adult / Continuing Education category.
Date: August 14 - September 30 Discount: 25-30% Due: Friday, August 4
Categories:
- Picture Books
- Beginning Reader
- Chapter Books
- Comics / Graphic Novels
- YA / Teen Reads
- Test Prep & Study Guides
- Professional Development
- Adult / Continuing Education
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Baker & Taylor September Themed Promotions
Baker & Taylor's Quick Axis is a weekly collection development spotlight email for libraries who use B&T's Axis 360 digital lending platform. Submit titles to be considered for themed promotions or discount promotions.
Due: Friday, August 11
Categories:
- Translation Month
- Read an eBook Day (September 16)
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Google Play Summer & Fall Promotions
Google is currently soliciting nominations for Summer and Fall 2017 book promotions. Below, please find links to the submission forms for the following promotions:
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Back-to-School (8/17-9/7): Highlight top children's books to get ready for back-to-school season (deals not required, but welcome) (Due July 27)
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September Deals (8/31-9/14): Big, global, cross-vertical promotion, featuring top titles on sale (adult, YA, and children's books included) (Due August 3)
Please keep the following in mind when submitting:
- Nominate your strongest highlights and priorities, relevant to each promotion, no more than 4-5 titles per category.
- Make sure you use ISBNs for your submissions.
Reminder: These links are submissions directly to Google Play. Please send a price campaign to help@inscribedigital.com once you nominate your titles. This is essential to make sure your titles are discounted in time for the promotions. |
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Submit titles for ongoing marketing opportunities below!
Look at the Marketing Calendar for upcoming due dates. |
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Tip of the Week
Help Desk Tips: Setting Your Priority
If you place a ticket directly at help.inscribedigital.com, you can set your priority status to Urgent, High, Medium, or Low.
However, if you email help@inscribedigital.com, your priority will always be set to Low. If you have an urgent matter, please include "URGENT" in the subject line. Otherwise, your ticket will be deprioritized and cause delays.
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Tag @INscribeDigital in Tweets and Facebook posts on release day and we'll share back! |
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