In this issue: Change in Mackin Contract Terms / Failed Distribution Reports / Kobo Promos / Hoopla Promos / OverDrive Promos / B&T Promos / Google Promos
View this email in your browser
INscribe Digital - We Power Creativity

Greetings INscribers,

How is summer half over already?

  • Change in Mackin Contract Terms
  • Missing Error Reports
  • Upcoming Promos:
    • Kobo Back to School Sale (Due July 28)
    • Kobo Summer Lovin' BMSM (Due August 10)
    • Hoopla September Editorial Features (Due August 11)
    • OverDrive Back-to-School Sale (Due August 4)
    • Baker & Taylor September Themed Promotions (Due August 11)
    • Google Play Summer & Fall Promotions (see below for due dates)
  • Sign up for Marketing Services, Goodreads Deals, BookBub Deals, Daily Deals, or Kindle Unlimited!
  • Tip of the Week: Help Desk Tips: Setting Your Priority


All the best,
Team INscribe

Change in Mackin Contract Terms

Now that we are a part of IPG, we are delivering to the same account in some cases.

We now deliver to the same account for Mackin, which means we will receive IPG’s 55% revenue share rather than 60% for each SRP at Mackin going forward. The good news is that we expect you will see increased marketing opportunities, and we believe this will be a great experience for our clients.

Let us know if you need to make any adjustments to your library strategies as a result of this news. 

We expect more great things on the library front in coming months as more business models arise due to our IPG contracts.


Missing Error Reports

We have discovered that no Failed Distribution emails have been sent since July 15. We have corrected the issue and reports are going out again as usual.

We are working on a cumulative error report that will cover the July 15 - 24 date range. As soon as this is ready, we will email this to any with errors during that time.

If you have any questions or concerns, please place a ticket at help.inscribedigital.com or email help@inscribedigital.com.


Kobo Back to School Sale

It’s hard to think about, but somehow, summer is already just about half over… which means it’s almost back to school time! From August 17 – September 4th (inclusive), Kobo CA and US will be running a Back to School price promotion. They’re looking for kids and YA titles across all genres promotionally priced at $4.99 & under (excluding free) for the duration of the sale.
 
Dates: August 17 - September 4
Price Point: $4.99 & under (excluding free)
Genre: Kids & YA
Due: Friday, July 28

Kobo’s support for this sale is as follows:

  • Dedicated email to each base
    • August 23 in CA
    • TBD in US
    • Multiple email features
  • Banner support
  • Kobo social support
Please assume that all nominations are accepted for the promotion unless otherwise notified. INscribe will manage the discounting for your submissions.
Nominate: Kobo Back to School Sale

Kobo Summer Lovin' BMSM

It’s time for some summer romance – so to share it all around, we’re celebrating with our Summer Lovin’ Buy-More-Save-More August 17 – 21 (inclusive).  The BMSM descriptive language will be “Get 3 for the price of 2.”  

Dates: August 17 - 21
Price Point: $4.99 and above
Genre: Adult & YA Romance
Due: Thursday, August 10

Kobo will promote this sale as follows:

  • Email support:
    • Dedicated email August 18
    • Email feature to each base on August 20
  • Homepage hero banner support
  • Kobo social support

Please assume that all nominations are accepted for the promotion unless otherwise notified. INscribe will manage the discounting for your submissions.

Nominate: Kobo Summer Lovin' BMSM

Kobo AU/NZ September Price Promo

Kobo AU/NZ stores are continuing with their successful price promotions for September!

Dates: August 31-September 11 (Inclusive)
Price Point: $4.99 or under (excluding free)
Genre: Any
Due: Friday, August 11

How we will promote this sale:

  • Two dedicated emails sent on September 1 and September 9 to all of our Australian and New Zealand base.
    • This email will highlight 8 titles and lead to the sale’s landing page.
  • Banner on site leading to the sale’s landing page.

Please assume that all nominations are accepted for the promotion unless otherwise notified. INscribe will manage the discounting for your submissions.

Nominate: Kobo AU/NZ September Pirce Promo

Hoopla September Editorial Features

We are accepting nominations for Hoopla's September Editorial Featured Promotions!

Due: Friday, August 11

Week 1 -September 4

  • Library Card Signup Month
  • Classical Music Month
  • Film Festival Favourites (CA)
  • Religion & Spirituality

Week 2 - September 11

  • Hispanic Heritage Month (9/15-10/15)
  • Meditation

Week 3 - September 18

  • Batman Day (9/23)
  • Polaris Music Awards 9/18 (CA)
  • Biopics Memoir, Biography
  • National Yoga Month

Week 4 - September 25

  • Banned Books Week (9/24-9/30)
  • Time Management
  • Children’s Music
  • Best of hoopla: Musicals
Nominate: Hoopla September Editorial Features

OverDrive Back-to-School Sale

Whether you focus on beginning basics or complex reads, bring out the best of your catalog with OverDrive's annual Back to School Sale event.  Because it's never too late to hit the books, this year Back to School isn't just for kids and teachers. OverDrive is expanding the sale to include an Adult / Continuing Education category.

Date: August 14 - September 30
Discount: 25-30%
Due: Friday, August 4

Categories:

  • Picture Books
  • Beginning Reader
  • Chapter Books
  • Comics / Graphic Novels
  • YA / Teen Reads
  • Test Prep & Study Guides
  • Professional Development
  • Adult / Continuing Education
Nominate: OverDrive Back-to-School Sale

Baker & Taylor September Themed Promotions

Baker & Taylor's Quick Axis is a weekly collection development spotlight email for libraries who use B&T's Axis 360 digital lending platform. Submit titles to be considered for themed promotions or discount promotions.

Due: Friday, August 11

Categories:

  • Translation Month
  • Read an eBook Day (September 16)
Nominate: B&T September Promotions

Google Play Summer & Fall Promotions

Google is currently soliciting nominations for Summer and Fall 2017 book promotions.  Below, please find links to the submission forms for the following promotions:

  • Back-to-School (8/17-9/7): Highlight top children's books to get ready for back-to-school season (deals not required, but welcome) (Due July 27)
  • September Deals (8/31-9/14): Big, global, cross-vertical promotion, featuring top titles on sale (adult, YA, and children's books included) (Due August 3)

Please keep the following in mind when submitting: 

  • Nominate your strongest highlights and priorities, relevant to each promotion, no more than 4-5 titles per category.
  • Make sure you use ISBNs for your submissions.
Reminder: These links are submissions directly to Google Play. Please send a price campaign to help@inscribedigital.com once you nominate your titles. This is essential to make sure your titles are discounted in time for the promotions.
Submit titles for ongoing marketing opportunities below!

Look at the Marketing Calendar for upcoming due dates.
Learn more about:
Goodreads Deals
BookBub Deals
Marketing Calendar
Marketing Services
Kobo Daily Deals
Nook Daily Find
Nook Free Fridays
Kindle Unlimited
Goodreads Deals
BookBub Deals

Tip of the Week

Help Desk Tips: Setting Your Priority

If you place a ticket directly at help.inscribedigital.com, you can set your priority status to Urgent, High, Medium, or Low.

However, if you email help@inscribedigital.com, your priority will always be set to Low. If you have an urgent matter, please include "URGENT" in the subject line. Otherwise, your ticket will be deprioritized and cause delays.

Connect with Us!

Tag @INscribeDigital in Tweets and Facebook posts on release day and we'll share back!



Kelly Peterson
Director, Client Services

kelly@inscribedigital.com
415.489.1468
For any escalated question/issues, and retailer management/marketing concerns.     

Kim Lane
Client Services Representative

klane@inscribedigital.com
415.489.7522
Kim is your client representative. Please contact her for your client questions and needs.

Alli Davis
Client Services Representative

adavis@inscribedigital.com
415.489.2690
Alli is your client representative. Please contact her for your client questions and needs.
Copyright © 2017 INscribe Digital, All rights reserved.
You are now a part of INscribe's newsletter contact list.

Our mailing address is:
INscribe Digital
2041 Bancroft Way
Suite 204
Berkeley, Ca 94704

Add us to your address book


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Email Marketing Powered by MailChimp