In this issue: Change in Mackin Contract Terms / IBPA Book Awards / Kobo Promos / Hoopla Promos / OverDrive Promos / B&T Promos / Google Promos
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INscribe Digital - We Power Creativity

Greetings INscribers,

Welcome to August!

  • Reminder: Change in Mackin Contract Terms
  • IBPA Benjamin Franklin Awards
  • Upcoming Promos:
    • Kobo Summer Lovin' BMSM (Due August 10)
    • Kobo AU/NZ September Price Promo (Due August 11)
    • Hoopla September Editorial Features (Due August 11)
    • OverDrive Back-to-School Sale (Due August 4)
    • Baker & Taylor September Themed Promotions (Due August 11)
    • Google Play Summer & Fall Promotions (see below for due dates)
  • Sign up for Marketing Services, Goodreads Deals, BookBub Deals, Daily Deals, or Kindle Unlimited!
  • Tip of the Week: Secondary Retailers

All the best,
Team INscribe

Reminder: Change in Mackin Contract Terms

Now that we are a part of IPG, we are delivering to the same account in some cases.

We now deliver to the same account for Mackin, which means we will receive IPG’s 55% revenue share rather than 60% for each SRP at Mackin going forward. The good news is that we expect you will see increased marketing opportunities, and we believe this will be a great experience for our clients.

Let us know if you need to make any adjustments to your library strategies as a result of this news. 

We expect more great things on the library front in coming months as more business models arise due to our IPG contracts.

IBPA Benjamin Franklin Awards

It's that time of year again! Have you mailed in your books for the prestigious IBPA Benjamin Franklin Award™ program, which includes fifty-five categories recognizing excellence in book editorial and design? If not, there's still time.

The initial Call for Entries deadline is September 30, 2017. Don't delay! The IBPA Benjamin Franklin Award™ program is regarded as one of the highest national honors in independent and self-publishing. The Awards are unique in that entrants receive direct feedback on their submissions. The judging forms are returned to all publishers.

Publishers of print books with a copyright date of 2017 may enter the competition. Each entry is judged by three independent judges. Each judge will have either a design focus or an editorial focus. Most entries are assigned two editorial judges and one design judge. Some entries, however, like those in the “Interior Design” category, will be assigned only design judges and some entries, like those in the “Best New Voice” category, will be assigned only editorial judges.

To assist the judges and ensure they have enough time to review each book, there are two entry deadlines:

  • September 30, 2017 (for books published in the first nine months of the year)
  • December 15, 2017

Visit the IBPA Benjamin Franklin Award™ program website for further details.

Download the Call for Entries Form

Kobo Summer Lovin' BMSM

It’s time for some summer romance – so to share it all around, we’re celebrating with our Summer Lovin’ Buy-More-Save-More August 17 – 21 (inclusive).  The BMSM descriptive language will be “Get 3 for the price of 2.”  

Dates: August 17 - 21
Price Point: $4.99 and above
Genre: Adult & YA Romance
Due: Thursday, August 10

Kobo will promote this sale as follows:

  • Email support:
    • Dedicated email August 18
    • Email feature to each base on August 20
  • Homepage hero banner support
  • Kobo social support

Please assume that all nominations are accepted for the promotion unless otherwise notified. INscribe will manage the discounting for your submissions.

Nominate: Kobo Summer Lovin' BMSM

Kobo AU/NZ September Price Promo

Kobo AU/NZ stores are continuing with their successful price promotions for September!

Dates: August 31-September 11 (Inclusive)
Price Point: $4.99 or under (excluding free)
Genre: Any
Due: Friday, August 11

How we will promote this sale:

  • Two dedicated emails sent on September 1 and September 9 to all of our Australian and New Zealand base.
    • This email will highlight 8 titles and lead to the sale’s landing page.
  • Banner on site leading to the sale’s landing page.

Please assume that all nominations are accepted for the promotion unless otherwise notified. INscribe will manage the discounting for your submissions.

Nominate: Kobo AU/NZ September Pirce Promo

Hoopla September Editorial Features

We are accepting nominations for Hoopla's September Editorial Featured Promotions!

Due: Friday, August 11

Week 1 -September 4

  • Library Card Signup Month
  • Classical Music Month
  • Film Festival Favourites (CA)
  • Religion & Spirituality

Week 2 - September 11

  • Hispanic Heritage Month (9/15-10/15)
  • Meditation

Week 3 - September 18

  • Batman Day (9/23)
  • Polaris Music Awards 9/18 (CA)
  • Biopics Memoir, Biography
  • National Yoga Month

Week 4 - September 25

  • Banned Books Week (9/24-9/30)
  • Time Management
  • Children’s Music
  • Best of hoopla: Musicals
Nominate: Hoopla September Editorial Features

OverDrive Back-to-School Sale

Whether you focus on beginning basics or complex reads, bring out the best of your catalog with OverDrive's annual Back to School Sale event.  Because it's never too late to hit the books, this year Back to School isn't just for kids and teachers. OverDrive is expanding the sale to include an Adult / Continuing Education category.

Date: August 14 - September 30
Discount: 25-30%
Due: Friday, August 4


  • Picture Books
  • Beginning Reader
  • Chapter Books
  • Comics / Graphic Novels
  • YA / Teen Reads
  • Test Prep & Study Guides
  • Professional Development
  • Adult / Continuing Education
Nominate: OverDrive Back-to-School Sale

Baker & Taylor September Themed Promotions

Baker & Taylor's Quick Axis is a weekly collection development spotlight email for libraries who use B&T's Axis 360 digital lending platform. Submit titles to be considered for themed promotions or discount promotions.

Due: Friday, August 11


  • Translation Month
  • Read an eBook Day (September 16)
Nominate: B&T September Promotions

Google Play Summer & Fall Promotions

Google is currently soliciting nominations for Summer and Fall 2017 book promotions.  Below, please find links to the submission forms for the following promotions:

  • September Deals (8/31-9/14): Big, global, cross-vertical promotion, featuring top titles on sale (adult, YA, and children's books included) (Due August 3)

Please keep the following in mind when submitting: 

  • Nominate your strongest highlights and priorities, relevant to each promotion, no more than 4-5 titles per category.
  • Make sure you use ISBNs for your submissions.
Reminder: These links are submissions directly to Google Play. Please send a price campaign to once you nominate your titles. This is essential to make sure your titles are discounted in time for the promotions.
Submit titles for ongoing marketing opportunities below!

Look at the Marketing Calendar for upcoming due dates.
Learn more about:
Goodreads Deals
BookBub Deals
Marketing Calendar
Marketing Services
Kobo Daily Deals
Nook Daily Find
Nook Free Fridays
Kindle Unlimited
Goodreads Deals
BookBub Deals

Tip of the Week

Secondary Retailers

INscribe reaches hundreds of retailers for your titles. Most of these are secondary retailers reached via many of our direct retailers.

To see the full list of retailers, download our Secondary Retailers Guide from our Retailer Information article in the help desk knowledge base!

Connect with Us!

Tag @INscribeDigital in Tweets and Facebook posts on release day and we'll share back!

Kelly Peterson
Director, Client Services
For any escalated question/issues, and retailer management/marketing concerns.     

Kim Lane
Client Services Representative
Kim is your client representative. Please contact her for your client questions and needs.

Alli Davis
Client Services Representative
Alli is your client representative. Please contact her for your client questions and needs.
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