Greetings INscribers,

Kobo continues their streak of excellent sales. Make sure you nominate your best titles!

• Upcoming Promos:
  • Kobo Smarten Up Sale (Due August 18)
  • Kobo 500 Under $5 Sale (Due August 25)
  • Kobo US Mammoth Mystery Sale (Due August 30)
• IBPA Benjamin Franklin Awards
• Sign up for Marketing Services, Goodreads Deals, BookBub Deals, Daily Deals, or Kindle Unlimited!
• Tip of the Week: Price Campaigns and BookBubs

All the best,
Team INscribe

Kobo Smarten Up Sale

Back to school season is fast approaching, but who said the kids get to have all the fun? From September 1 –30 (inclusive), Kobo CA & US will be running our Smarten Up sale–featuring academia titles such as textbooks and study guides discounted to a minimum of 60% off for the duration of the sale.

Dates: September 1 -30
Price Point: minimum of 60% off
Due: Friday, August 18

Kobo will promote this sale as follows:

• Multiple email features throughout the month of September
• Category page placement
• Deals page placement
• Kobo social support

Kobo 500 Under $5 Sale

From September 7 - 11 (inclusive), Kobo CA & US will be running a "500 Titles Under $5" sale. To be very clear, this sale will consist of exactly 500 titles, all of which will be promotionally priced at $4.99 & under (excluding free).

Dates: September 7 - 11 (inclusive)
Price Point: $4.99 & under (excluding free)
Due: Friday, August 25
 
Kobo will promote this sale as follows:

• Dedicated email to each base
  • September 7 in CA
  • September 8 in US
  • Email feature on September 10
• Homepage hero banner support
• Kobo social support

Please assume that all nominations are accepted for the promotion unless otherwise notified. INscribe will manage the discounting for your submissions.

Kobo US Mammoth Mystery Sale

A mystery sale is afoot! From September 14 - 18 (inclusive), Kobo US will be running a massive price promotion on mystery and thriller titles.

Dates: September 14 - 18 (inclusive)
Price Point: $4.99 & under (excluding free)
Due: Wednesday, August 30
Genre: Mystery content only. Please indicate sub-genre where possible. Kids & YA mystery/thriller titles are more than welcome.

Kobo will promote this sale as follows:

• Email support:
  • One dedicated email (Sept 15)
  • One feature spot in an email (Sept 17)
  • The email and feature spot will spotlight individual titles in the sale
• Homepage hero banner from September 14-18
• Kobo social support

Please assume that all nominations are accepted for the promotion unless otherwise notified. INscribe will manage the discounting for your submissions.

IBPA Benjamin Franklin Awards

It's that time of year again! Have you mailed in your books for the prestigious IBPA Benjamin Franklin Award™ program, which includes fifty-five categories recognizing excellence in book editorial and design? If not, there's still time.

The initial Call for Entries deadline is September 30, 2017. Don't delay! The IBPA Benjamin Franklin Award™ program is regarded as one of the highest national honors in independent and self-publishing. The Awards are unique in that entrants receive direct feedback on their submissions. The judging forms are returned to all publishers.

Publishers of print books with a copyright date of 2017 may enter the competition. Each entry is judged by three independent judges. Each judge will have either a design focus or an editorial focus. Most entries are assigned two editorial judges and one design judge. Some entries, however, like those in the “Interior Design” category, will be assigned only design judges and some entries, like those in the “Best New Voice” category, will be assigned only editorial judges.

To assist the judges and ensure they have enough time to review each book, there are two entry deadlines:

• September 30, 2017 (for books published in the first nine months of the year)
• December 15, 2017

Visit the IBPA Benjamin Franklin Award™ program website for further details.

Tip of the Week

Price Campaigns & BookBubs

Be sure to check out our tips for setting price campaigns for your titles: Price Campaign Management and Best Practices.

BookBub in particular is very finicky in what they want to see for your campaign! If you have a BookBub scheduled, be sure to follow these instructions:

• Set the start date for the campaign at least 1-2 business days in advance of the Bookbub date.
• Keep an eye on the discount those first days to allow yourself time to resolve any issues at retailers before the Bookbub start.
• If you've specified prices in local currency at specific territories, be sure to call that out on your price campaign sheet. Many retailers will convert your price to local currency if not provided.
  • For example: .99 USD converts to .49 GBP, 1.37 CAD, 1.35 AUD. If you need .99 for all currencies, you will need to call out each separately.
  • Be sure to calculate for the addition of VAT tax in Euro zones and the UK. We send tax exclusive pricing to retailers, so your price will be higher in Euro zones and the UK than what you send in the price campaign sheet.

Connect with Us!