Full requirements available here.


Entice readers with a summary of the story and characters. Don't give away anything that adds to the suspense or surprise. Let readers know what makes your book interesting, and give them a sense of what kind of book it is. If you're stuck, check the back covers (or inner dust jacket flaps) of books you like for general ideas, or ask someone you trust how they describe your book when people ask about it. Maximum character count is 2000 including HTML characters. This is a silent failure at Amazon and will prevent the title from going live.

We prohibit including any of the items below in your description:

  • Pornographic, obscene, or offensive content
  • Phone numbers, physical mail addresses, email addresses, or website URLs
  • Availability, price, alternative ordering information (such as links to other websites for placing orders)
  • Time-sensitive information (e.g., dates of promotional tours, seminars, lectures, etc.)
  • Any keywords or tags


Keywords can be a word or a phrase. For best results, we recommend using phrases that are 2-3 words long. To determine the right search keywords for your book, we suggest you think like a reader. What topics or genres are your readers searching for?

Avoid keywords that are not accurate descriptors of your book's central storyline, or keywords that are completely unrelated to what's in the book. Inaccurate keywords can lead to unexpected or confusing search results and provide a poor customer experience. We do not tolerate keywords that mislead or manipulate our customers. Examples of items that are prohibited as keywords include but are not limited to: 

• Reference to other authors 

• Reference to books by other authors 

• Reference to sales rank (e.g., "bestselling")

• Reference to advertisements or promotions (e.g., "free")

• Reference to anything that is unrelated to your book's content.

Consider that your description is truly the best place to list keywords.  We recommend between 7-15 keyword phrases.

Check out videos for more:  KDP university, Amazon Tips and Tricks,  and watch our marketing package advice for selecting keywords for more information.